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Seller Representation & Home Selling Guidance

The RP Group at Compass helps homeowners sell with clarity, strategy, and confidence. Whether you are actively preparing to list or simply exploring your options, we provide thoughtful guidance rooted in real-world market experience and a deep understanding of how buyers make decisions.

Selling a home is more than a transaction. It is a financial move, a timing decision, and often a personal transition. Our role is to help you understand your position, evaluate your options, and move forward with a plan that aligns with your goals, without pressure or guesswork.

Why Work With a Seller’s Agent

Selling a home involves far more than placing it on the market. Pricing, preparation, timing, marketing, and negotiation all directly impact the outcome. A dedicated seller’s agent represents your interests, helping you make informed decisions at every stage of the process.

As Realtors at Compass, Sam Reifman-Packett and The RP Group help sellers:

  • Represent their interests exclusively throughout the sale

  • Evaluate pricing strategy based on current market conditions and buyer behavior

  • Prepare homes to appeal to today’s buyers

  • Position listings strategically across digital and in-person channels

  • Navigate offers, negotiations, and contract terms

  • Coordinate with attorneys, inspectors, and other professionals

This level of representation helps sellers reduce uncertainty, avoid costly missteps, and move through the process with confidence.

Our Selling Approach

Every sale begins with a conversation. We take the time to understand your goals, timing, and priorities before recommending a strategy. From there, we build a plan that reflects both the market and the unique characteristics of your home.

Rather than relying on templates, we focus on strategy first, then execution.

Pricing Strategy & Market Insight

Pricing a home correctly requires more than looking at recent sales. We analyze:

  • Comparable properties and current competition

  • Buyer demand and market momentum

  • How pricing influences buyer perception and activity

Our goal is to position your home so it attracts the right attention, at the right time, and supports strong negotiation leverage.

 Preparation & Positioning

Not every improvement delivers the same return. We help sellers understand:

  • What preparation is worth doing

  • What can be skipped

  • How buyers are likely to perceive the home

This ensures your time and resources are spent where they matter most.

Want to see our preparation and execution in person? See the below before & after photos of some of our latest listings

Before

Before

Before

After

After

After

Would it be helpful to get projects done on your home and not have to pay out of pocket up front? Learn more about how we can sell your home faster and for more money with Compass Concierge:

Compass Concierge

Marketing & Exposure

Effective marketing is about more than visibility, it is about positioning. Our marketing approach is tailored to the property, the market, and buyer behavior at the time of listing.

This will include:

  • Professional photography and video

  • Thoughtful listing presentation and storytelling

  • Digital distribution and targeted exposure

  • Open house strategy and buyer outreach

  • Leveraging Compass tools such as Compass Coming Soon, Private Exclusive, and more…

We focus on presenting your home in a way that resonates with serious buyers and supports strong offers.

MAKE SURE THE home GETS SEEN!

Many realtors will tell a seller they plan to create a high quality video tour of the property, but what good is a high quality video if it barely gets seen? We have developed a HUGE local following on Instagram which will guarantee your property will reach thousands of people around the Boston area.

sam’s Instagram account (@samrp), by the numbers

12.6M+

Total video plays on Instagram

270,000+

Times an Instagram user shared a video

40,000+

Times an Instagram user saved a video

Offer Review & Negotiation

When offers come in, we help you evaluate more than just price. We guide you through:

  • Terms, contingencies, and timelines

  • Risk and leverage considerations

  • Counteroffers and negotiation strategy

Our role is to help you choose the path that best aligns with your goals — not just the highest number on paper.

Contract to Closing Support

Once under agreement, we remain actively involved through closing. We coordinate timelines, communicate with attorneys and other parties, and keep the process moving forward while keeping you informed.

You will always know:

  • What is happening

  • What comes next

  • Where things stand

Without feeling overwhelmed.

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How We Sell—

the story of using our approach to sell a home

shining the best light on your most valuable asset

Using high quality photography and video, we capture all of the special characteristics and details of your home. We source only the best of Boston’s small business community, selecting the right vendor type and style for your individual listing.

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MAKE SURE THE VIDEO GETS SEEN

Many realtors will tell a seller they plan to create a high quality video tour of the property, but what good is a high quality video if it barely gets seen? We have developed a huge local following on Instagram which will guarantee your property will reach thousands of people around the Boston area.


Make a splash before ever touching water

Before your home goes on market, we tease your listing across our marketing channels, pitch to local and national press and share your listing with our massive network of REALTORS®, Compass agents & clients via Compass Coming Soon.

above and beyond, from beginning to end

From the start of our partnership to the closing, we maintain an elite level of professionalism and service.

You can expect luxury-quality marketing materials (e.g. listing books, show sheets), weekly metric reports on your listing, constant and clear communication on the selling process, and anything else we can do to make your experience a positive one.


SOLD!

- Record-breaking sale for a single-family home in Grove Hall

- Two-page spread in the Sunday Boston Globe

- Featured on boston.com and BostonGlobe.com as the “Home of the Week”

Ready to sell your home?

Selling a home is a significant decision, and having the right guidance matters. Sam Reifman-Packett, Realtor at Compass, and The RP Group bring more than 14 years of experience helping homeowners navigate selling decisions with clarity and confidence.

📞 207-751-1500
📧 rpgroup@compass.com

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Testimonials

“SAM MADE THE ENTIRE PROCESS OF SELLING OUR HOME INCREDIBLY SEAMLESS. HE IS CONFIDENT, CALM AND VERY KNOWLEDGEABLE. WE WOULD HIGHLY RECOMMEND RECOMMEND WORKING WITH THE RP GROUP TO ANYONE IN THE MARKET TO BUY OR SELL.”

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“SAM IS A HIGHLY KNOWLEDGEABLE, RESPONSIVE, RELIABLE AND TRANSPARENT REALTOR, WHO WE'VE HAD THE PLEASURE OF WORKING WITH TWICE, AS BOTH FIRST TIME HOME BUYERS AND NOW AS SELLERS. SAM TRULY CARES ABOUT HIS CLIENTS AND WANTS TO ENSURE THE PROCESS IS AS SMOOTH AS POSSIBLE. HE IS PASSIONATE, CREATIVE, AND HIGHLY SKILLED - WHETHER IN THE PURSUIT OF YOUR PERFECT HOME, OR TO ENSURE A HIGHLY SUCCESSFUL SALE OF YOUR CURRENT HOME.”

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“SAM UNDERSTOOD, IN GREAT DEPTH, ALL OF THE MARKET COMPLEXITIES DUE TO COVID, AND DEVISED A SKILLFUL PLAN TO ENSURE THAT OUR CONDO WOULD GET THE VISIBILITY IT DESERVED. DUE TO HIS EXPERT MARKETING AND PROCESS EXECUTION, WE SECURED AN OFFER WELL OVER ASKING WITH NO INSPECTION BEFORE OUR CONDO EVER HIT THE MARKET. SAM AND HIS TEAM HAVE TRULY GONE ABOVE AND BEYOND FOR US IN EVERY WAY, AND WE ENTHUSIASTICALLY RECOMMEND HIM TO ANYONE BUYING OR SELLING IN OR AROUND BOSTON. HE'S SIMPLY THE BEST OUT THERE!”

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